Be the Change with B Corporations

Be the Change with B Corporations

Be the Change with B Corporations

By Seth McBride, Marketing Intern


Certified B Corporations are leaders of a global movement of “people using business as a force for good.” They are purpose-driven corporations that create benefits for all stakeholders, not just shareholders. Also, they meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems.

There is an intricate process a business must go through to attain the status of a Certified B Corporation. A business first undergoes the B Impact Assessment, which measures the overall effects of the company on its stakeholders. All B Corporations must receive at least 80 points of the 200 available on test to validate that they have achieved a significant amount of impact.

Following the assessment process, the second step is to meet the legal requirements crucial to protecting the mission of the corporation. And the final step is to sign the Declaration of Interdependence to make the B Corporation official.

There are four beliefs proclaimed on the B Corp Declaration of Interdependence:

  • We must be the change we seek in the world.
  • All business ought to be conducted as if people and place mattered.
  • Through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
  • To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.

There are more than 1,500 Certified B Corporations in over 120 industries and 40 countries with one unifying goal – to redefine success in business. You can support B Corporations by following the B the Change signs noting B Corp brands on display right now at the Co-op and by looking for the Certified B Corporation seal on products.